We knew that the S-Class user interface on the Arena was a joy to use, but now the beautiful and intuitive design has been officially recognised, with an iF Communication Design Award.
Winning the Gold in the ‘Product Interfaces’ Category, the S-Class 3D interface was one of only 30 winners from a field of over 1,300.
“Through recognition from this prestigious organization, LG has once again proven its design expertise and innovation not only in physical appearance but also in user interface,” said Dr. Skott Ahn, president and CEO of LG Electronics Mobile Communications Company. “LG will continue to lead with products that enhance the user experience.”
The S-Class UI is now on a range of LG handsets, including the LG Viewty Smart GC900 and LG GD900 Crystal.
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It seems like jumping on a bandwagon works if you’re a company on the scale of South Korean giants LG and Samsung. Apple might have forced the industry to accept that touchscreens were the future, but these two manufacturers certainly took the idea and ran with it.
From the original top sellers like the LG Prada and 6 million selling LG Viewty, up to the present with the bargain LG Cookie, S-Class UI-driven LG Arena and forthcoming LG Viewty Smart, these handsets broke records due to their mass market price points and intuitive user interfaces.
Between LG and onslaught of the Tocco, Omnia and Pixon and recently released Samsung i8910 HD and Samsung Tocco Ultra, the two Korean giants have gone on to sell 20 million touch phones.
It’s worth noting that Apple has sold 13 million iPhones alone, and with a revamp around the corner the pioneers of mass market touch phones are set to stay ahead of the game!
Source: Tech Radar
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Content is the most important thing consumers want when they buy a phone. Price and design were considered less important in a new independent survey by GetJar Networks.
It seems that 70 per cent of us consider content to be the most important factor, more so than price and design, when we buy a new handset.
Brand and the UI are still the two most influential factors for consumers and 12 per cent of people thought that the apps on a new phone were extremely important.
Ilja Laurs, Founder and Chief Executive Officer of GetJar Networks said,
“While the phone’s user interface and brand prove to be dominant factors for deciding which handset consumers choose, the big change in consumer preference we see within this survey is the importance they are placing on content,”
The survey shows how important top quality content is for most buyers when they select a new phone. For LG’s feature-packed Arena, with its applications and media content that’s easy and really simple to use, it’s a virtual endorsement.
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